Skip to main content

How We Use Inclusive Design

CfID practices and promotes ID thinking and practical methodologies to harness the experience of exclusion to create products, services and experiences that are accessible to and useful to as many people as possible.

We work with our clients and partners to achieve this in four key ways:

  • Learn and Master – sharing tools and practices to enable inclusion thinking throughout your organisation and in specific functions
  • Create – more accessible and usable products, services and experience – with inclusion thinking ‘baked in, not bolted on’
  • Evolve – re-think and re-engineer existing products, services and customer experiences, promoting better connection and making more markets
  • Connect – to foster exchange and ideas among researchers, policy-makers and practitioner communities.

We welcome – and thrive on – debate and thinking about wicked problems and challenges across a wide range of fields.

Value of Inclusive Design

Inclusive design is values in action: the principles and aspirations of inclusion, made real in the design of customer experiences, processes, culture & behaviours, products and services.

Inclusion helps create a world that is better for everyone, where everyone is considered – in the design stage, not just as an accommodation. ID goes beyond the polarised views of ‘abled’ and ‘disabled’ to focus on ‘enablement’ – at every stage of the service and product lifecycle, from design and testing, to delivery, CVP and marketing communications.

ID shares similarities with the WCAG principles of Perceivable, Operable, Understandable and Robust (POUR) but goes beyond these to consider how edge users can yield ideas and drive innovation, ease of use and user function – for everyone. WCAG compliments ID and works to build inclusion, especially in the digital sphere.