I'm Sorry, I Didn't See Your Ad
The advertising industry spends billions a year to put flashy, well-designed ads in front of you with crafty messaging delivered in coercive ways to get you to spend money on the things you (may or may not) need. It is an industry of creative minds merging with data heads to make sure their ads are seen at exactly the right time, but what happens when the ad is delivered at the right time and in the right location, but the customer doesn’t see it? This is happening every day, but not because the customer doesn’t want to see your ad.
21 November 2018
What's in a place?
Last week I met an incredibly inspiring woman, Sarah Brown from The Purple House. The Purple House is a charity located in Alice Springs, in the centre of Australia, providing services to indigenous people in remote Australia.
13 November 2018
Inclusive design for systems change
This month we saw the release of the banking and financial services royal commission and it got me thinking about systems and unintended consequences.
Clearly, the banks wanted profits but also wanted to keep their customers and, one would hope, be good corporate citizens. Many banking and financial services institutions have at their core values to be customer focused, ‘doing what is right’ for customers, and acting with integrity. The results, however, were clearly less than ordinary.
02 October 2018
Adobe Symposium 2018 : Where Experience Makers Are Born
Adobe gathered the leading experience makers from around the word for the Adobe Symposium 2018, which occurred in Sydney. Across two days, over 3,500 people heard from rock-star marketers, creative professionals and luminaries who will share the latest strategies for bringing together creativity and data to transform and deliver incredible experiences. Featured brands included Accent Group, Coca-Cola, Westpac, eBay and Centre for Inclusive Design.
22 August 2018
Round Table Create Guidelines for E-Text
Round Table has created new guidelines for creating accessible E-Texts. When Round Table began the revision of their E-Text guidelines they quickly discovered that a complete refresh would better serve the community. The new guidelines, released in May, better reflect the advancements of E-Text whilst removing irrelevant sections or references to better inform the audience.
04 June 2018